Assistant Marketing Manager, Assembly Row
Somerville, MA 
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Posted 14 days ago
Job Description
Overview

Federal Realty Investment Trust is a proven leader in the ownership, operation, development, and redevelopment of premium retail real estate in the country's best markets. Our portfolio boasts over 100 properties, including Assembly Row, Assembly Square, and Linden Square. We consider ourselves one of the most innovative and dynamic real estate companies one can work with. Interested candidates who research Federal Realty learn about our high-quality community shopping center and mixed-use property portfolio. While Federal Realty is one of the largest publicly traded real estate investment trusts in the country, as measured by the value of our assets, we are functionally a small company by most standards, and we operate that way. We encourage you to look us up on LinkedIn and follow Federal Realty Investment Trust.

We are actively searching for an Assistant Marketing Manager to join our team at Assembly Row. The Assistant Marketing Manager will assist in the development, and then implement strategic marketing plans for their assigned properties. This position will manage ongoing and new marketing programs and promotions to increase sales and traffic to the properties. In addition, the Assistant Marketing Manager oversees marketing budgets, evaluates results, and assists the Head of Marketing for the region, in identifying portfolio-wide opportunities to optimize marketing efforts.

Responsibilities
  • Assist in the development and management of the marketing plan, budget and sponsorship programs at assigned properties
  • Track monthly marketing expenses and variances in assigned property budgets
  • Develop/execute key signature events including day of logistics, budget management, advertising, and post event analysis
  • Implement effective marketing programs including, but not limited to, coupon books, co-op advertising programs, institutional advertising campaigns, direct mail, supporting collateral, including posters, counter cards, etc.
  • Create work orders and work directly with digital communications agencies to develop effective communications strategies and collateral throughout the year
  • Create monthly e-blast templates for various properties to promote their marketing programs
  • Design and develop marketing collateral including onsite leasing and events signage, property directories, leasing brochures and more
  • Interact with merchants in person, over the phone and e-mail to enroll them in sponsoring and supporting the overall "events" programs - work to create synergy by and between events and retailers
  • Write and distribute merchant and stakeholder correspondence including monthly newsletters, memos, emails and more
  • Complete quarterly and monthly reports including sales analysis, post event evaluations, quarterly recaps
  • Manage relationships with vendors, tenants, other departments, and customers
  • Update property websites as needed
  • Perform Administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral and memo distribution and fielding telephone calls
  • Provide onsite assistance for special events
  • Research additional advertising opportunities for the property
  • Montior and respond to public reviews of assigned properties
  • Other duties as assigned.
Qualifications
  • 3 - 4 years of marketing experience required. Retail, restaurant and special events experience preferred. Familiarity with mixed-use projects, grocery anchored shopping centers and high-end retail projects a plus
  • Bachelor's degree
  • Ability to effectively interact with internal and external team members and contacts
  • Must be able to handle multiple projects simultaneously
  • Must have excellent strategic thinking and analysis skills
  • In-depth understanding of shopping center industry
  • Must be creative thinker with strong decision making skills
  • Outstanding organization and management skills
  • Ability to thrive in a fast-paced and deadline oriented environment
  • Excellent written and verbal communication skills
  • Proficient in Outlook, MS Word and Excel
  • Experience with Adobe Acrobat Suite (Illustrator, Photoshop, etc.) preferred
  • Flexibility and ability to work nights and weekends is required when marketing events require preparation or attendance

Federal Realty Investment Trust is an Equal Opportunity / Affirmative Action employer. Federal values a diverse workforce and is committed to providing equal employment and advancement opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetics, sexual orientation, or protected Veteran status.

Federal Realty Investment Trust does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Federal Realty Investment Trust and Federal Realty Investment Trust will not be obligated to pay a placement fee.

If you are unable to submit your application online, please call 301-998-8100.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3 to 4 years
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