Marketing Automation Architect
Natick, MA 
Posted 2 days ago
Job Description
Marketing Automation Architect
Job Summary
  • Job: 21498-ACOO
  • Location:
  • Department:

MathWorks is seeking a Marketing Automation Architect to be part of our marketing automation team. The position's scope spans from maintaining current platform operations and integrations with business systems to delivery of new functional enhancements and definition of our next generation capabilities. You should have a deep knowledge of marketing automation platforms (Oracle Eloqua, Adobe Marketo, HubSpot, etc.) and data segmentation so MathWorks can implement and analyze the effectiveness of marketing initiatives. Be part of the team that designs our future solutions around the customer and their engagement journey with MathWorks.

  • Design, configure, and maintain the marketing automation system to power targeted & personalized communications
  • Maintain and support integrations with, Adobe Experience Manager, Adobe Analytics, Adobe Test & Target, Data Warehouse, and RESTful API services
  • Collaborate with other departments (Marketing, Customer Service, Operations, Product, Data Science, & Development) to successfully implement and realize cross-functional projects such as ABM, CX, Attribution, Personalization, and Targeting
  • Translate business needs to technical specifications
  • Develop and maintain marketing automation platform technical documentation
  • Recommend when to leverage existing Oracle Eloqua capabilities vs. Purchase vs. Build for new solutions
  • Work cross-functionally with Business Applications team related to the CRM integration and the next generation marketing analytics infrastructure
  • Recommend and implement audience segmentation strategies that incorporate available demographic and behavioral criteria from multiple sources within the marketing data ecosystem for optimal design and response
  • Drive marketing infrastructure and customization of the marketing automation platform including scoring, multi-touch drip nurture and broadcast emails, profiling, segmentation, workflows, and ROI reporting
  • Troubleshoot CRM errors, design and implement long-term solutions in accordance with existing requirements/structure
Minimum Qualifications
  • A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or a PhD degree) is required.
Additional Qualifications
  • Good understanding of Web, CMS and related technologies
  • Ability to design and implement API integrations
  • Ability to drive success through data/system technology efficiencies
  • Ability to think logically and critically when troubleshooting along with a desire to grow your technical skill set
  • Problem solving ability and consideration of process improvements
  • Strong written and verbal communication skills

Nice to have:

  • Experience with implementing and using a Customer Data Platform (CDP)
  • Experience with hybrid architectures, i.e. Cloud and On-Premise
  •, Microsoft Dynamics, or Oracle CRM experience is a plus
Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's contributing to software products that make a difference in the world. And it's being part of a company with an incredible commitment to doing the right thing - for each individual, our customers, and the local community.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs 4500 people in 16 countries, with headquarters in Natick, Massachusetts, U.S.A. MathWorks is privately held and has been profitable every year since its founding in 1984.

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The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. View The EEO is the Law poster and its supplement.

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The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
7+ years
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