LocalTide Marketing Jobs in Massachusetts

Company:
LocalTide Marketing
Current Opportunities (0)
Company Website
Location(s):
MA
Map Location
Phone:
(617) 467-5230
Industry:
Consultant (Non-Internet / Computer)
Size:
2-5

Company Overview

Who We Are:

Many can say that they are marketers, strategic thinkers, writers, designers, researchers. They’re industry experts and education gurus. At LocalTide, we’re all of those things too.

But we’re also pioneers. As the leaders of a college marketing department for a multi-degree school in New England, we created one of the first and most successful integrated marketing organizations in the higher education space.

We’ve worked with presidents, deans, faculty, administration, students, and alumni. We’ve lived and breathed institutional politics. We’ve rebuilt and revitalized a marketing and communications department to serve a diverse campus community, get results, with extraordinary client satisfaction. We’ve rebranded an institution from the inside out. We’ve launched new programs, capital campaigns, and some really amazing marketing campaigns. We’ve created new ways to assess and measure marketing effectiveness in higher education. We’ve walked a lot more than a mile in shoes that might be a lot like yours.

And we have over 20 years experience consulting to higher education and Fortune 500 organizations.

We know how to adapt quickly to different institutional cultures and contexts, hit the ground running to understanding your needs, connect with leadership, and develop valuable, workable solutions to your challenges.

That’s what makes us different, the blend of inside experience as part of a college/university administration and the outside perspectives and skills gained from consulting to various different institutions.

In 2008, LocalTide Marketing was formed to provide innovative, integrated marketing solutions to colleges and universities that want to accelerate the achievement of their admissions, advancement, and academic reputation goals.

Services:

LocalTide meets you where you are and partners with you to create customized, integrated solutions that generate measurable results. Each unique solution draws from one or more of our nine capability domains:

* Market Research
* Positioning
* Messaging
* Branding
* Marketing Programs
* Print Communications
* Digital Communications
* Project Management
* Marketing Capability Assessment & Consulting

Philosophy:

Higher education is undergoing dramatic changes. With dramatically shifting demographics, increasing costs, and seemingly endless choices for your constituents, now is the time to ensure that your message is differentiated, compelling, and consistent. The demands on institutional marketing resources have never been greater, and the stakes are getting higher.

At LocalTide, we believe that effective marketing is a dialogue—an ongoing conversation—between an institution and its constituents. No two institutions are in the same place in that conversation.

So we meet you where you are … and develop the strategies, methods, and metrics to help your institution reach the next level of reputation and attractiveness with your targeted constituents.

We are uniquely skilled at:

* Analyzing seemingly disparate data from multiple sources
* Distilling that data into high-impact positioning opportunities
* Creating compelling messages and methods to reach targeted constituents
* Motivating those constituents to take specific actions
* Measuring impact on admissions, advancement, and academic reputation goals

We recognize that marketing resides in many places across a campus, and that the lines of responsibility are often blurred. We’re used to that. We’ve partnered with a variety of departments to get the ball rolling—from admissions and institutional advancement teams to communications, external relations, and even presidents’ cabinets.

Every engagement is unique, and every project presents an opportunity to create growth and measured results. So no matter where you are in the process, we’re ready to partner with you to take you to the next level—whether you need to develop new ideas and campaigns or assess your marketing resources to build a better engine for building reputation and demand.