SUMMARY:

Expand and grow Five Star Senior Living’s social media across the web. Create/source content for daily social media postings. Help create and administer training materials on social media best practices. Create quarterly editorial calendars and monthly email communications. Manage social media profiles for all communities. Assist with marketing projects as needed. Monitor and report on social media metrics.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Social Media
  • Create and implement social media strategy and expand overall social media presence for the company
    • Increase and improve brand recognition and perception
    • Leverage social media to drive leads through FiveStarSeniorLiving.com
    • Manage claiming and administration of social media profiles
    • Create quarterly editorial calendars
    • Train community-level staff on social media best practices
• Email Marketing
  • Create and distribute monthly and quarterly email communications to potential leads and family members
• Support Corporate Marketing projects as needed:
  • Reporting
  • Branding initiatives
  • Video development
  • Marketing contests

QUALIFICATIONS:

Education:

BA in Marketing, Communications, or Liberal Arts

Certificates, Licenses, Registrations: Active, Valid Driver’s License

Minimum Qualifications:

Skills/Qualifications:

• Expertise across social media channels
• Ability to analyze and report on data, excellent written communications, general math skills, organization, data entry skills, Microsoft office skills, self-starter.
• Must function independently, have flexibility, personal integrity and the ability to work effectively with senior management, facility / community personnel and outside agencies
• Must have the capacity to teach and mentor others.
• Freedom from use and effects of drugs and alcohol in the workplace.
• Persons who have been found guilty by a court of law of abusing, neglecting, or mistreating individuals in a health care related setting are ineligible for employment in the position.

Exposure Risk:

This job description represents an overview of some of the responsibilities that are essential to the functions and qualifications of the position. This job description is not intended to be, nor is it, an exhaustive list of all of the responsibilities required.

•We Put People First
•We Act With Integrity
•We Mind the Business
•We Listen, Then Act Decisively
•We Work to be Our Best

About Five Star
Five Star Senior Living Inc., a national healthcare and senior living provider headquartered in Newton, Massachusetts, proudly offers the highest quality service and care with the warmth and hospitality of home. Founded in 2000, Five Star has two major operating division: Five Star Senior Living and AGEILITY Physical Therapy Solutions.

The Five Star Senior Living division includes more than 280 Independent Living, Assisted Living, Alzheimer's/Memory Care, Healthcare Centers with Skilled Nursing & Rehabilitation and Continuing Care Retirement Communities. With communities in over 30 states and more than 25,000 team members, Five Star is committed to maximizing our residents' independence and enhancing their lifestyles.

The division provides both inpatient and outpatient services to over 150 communities. These services are provided both within Five Star and to customers externally. We offer Physical, Occupational and Speech Therapy Services. Our specialty programs includes our Step up to Stop falls Program, "Connections" our memory care therapy program, and our executive functioning program that focuses on cognitive strategies aimed at keeping our residents independent in areas such as medication management and house hold functions.

EEOC
Five Star prohibits discrimination against any applicant or employee with regard to or on the basis of race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. In addition to federal requirements, Five Star complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has communities and/or facilities. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

In addition, Five Star expressly prohibits any form of workplace harassment based on race, color, religion, national or ethnic origin, age, ancestry, sex, pregnancy (including pregnancy, childbirth, lactation and related medical conditions), gender, gender identity and expression (including transgender), sexual orientation, mental or physical disability, military status, certain criminal records, genetic information (including characteristics and testing), HIV testing, a personal admission to a facility for the care and treatment of a mentally ill person and taking of parental leave or membership in any other category protected by applicable law. We will not tolerate harassment of employees in the workplace, or in other settings in which employees may find themselves in connection with their employment. Improper interference with the ability of Five Star’s employees to perform their job duties may result in discipline up to and including discharge. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination harassment or retaliation, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any federal, state, or local law is prohibited and will not be tolerated.